Script

FEX Script

1. INTRODUCTION

Advisor:

"Hi ! This is [Advisor's Name]. How's your day going?"

(Client responds)

Advisor:

"Great to hear! I’m reaching out because I noticed you were interested in coverage for your family, specifically exploring final expense life insurance.

"Advisor:"

Are you still interested in discussing how this type of coverage can protect your loved ones?

"(Client responds)

If Yes:

"Fantastic, ! How can I help you today? What questions or concerns do you have?"

(Listen carefully to their response)

If No or Hesitant:

"I understand, . Sometimes life gets busy, and these things can slip our minds. But I wanted to make sure you still have the opportunity to get the protection your family may need.

Would it be okay if I briefly explain how this process works? It won’t take long."

2. POWER QUESTIONS

(As Needed)Advisor:

"To make sure I’m giving you the best advice, do you have an email I can use to send some info to you while we’re on the call?"

"Does this phone receive text messages as well?"

"Will this coverage be for you or a spouse as well?"

"Have you been trying to get this setup for a while, or am I the first person you’ve talked to?"

"Do you have any active life insurance now? (How much, with who, what type?)"

"Have you ever been declined for life insurance or had any in the past?"

"Are you working full-time or are you retired?

"If on SSI:

"Ok, and that’s being deposited into your bank account like most people, or do they put that on your direct express card?

"(Optional): "I’m not here to sell anything or push you, just to help you get in a better position. How can I help and serve you today?"

3. FIND WHY & PAINT THE PICTURE

Advisor:

"People typically come to us for one of three reasons:

1) To cover their FUNERAL and final

expenses,

2) To cover LARGE LOANS like a mortgage,

3) To leave a LEGACY or money behind for a loved one.

What was YOUR main concern, ?"

(Client responds)

Advisor:

"If something happened to you today, who is responsible for handling your funeral?"

"If I couldn’t get you coverage today, what's your current plan?

"(Optional questions to magnify the pain/problem):

"What does that mean exactly? Help me understand… Which means…"(Repeat back what they say):

"So what you're saying is…

"Advisor:

"How long have you been thinking about getting life insurance?

"(Mirror back their response in a curious tone)

"What happened [time frame they gave] that got you thinking about this?"

"Have you given any thought to burial or cremation?"

"If something happened to you tomorrow, who are you trying to protect with this?"

"Have you ever had to pay for someone's funeral expenses before?"

"Do you know what funerals cost these days?"

4. EXPLAIN THE PROCESS

Advisor:

"Now, so I can help you with a solution for [lead’s concern], here is how the process works:

Health Questions: I’m going to ask you a few health questions to determine which carrier has the best product for you

Financial Questions: Then I’ll ask some financial questions to find the best budget for you and what you can afford.

Carrier Selection & Application: We’ll determine which company is the best fit and submit an application.

To do that, they’ll need us to fill out the application with your name, phone number, and address so they can get your policy to you.

They’ll also need:

Driver’s License: To run your driving record and ensure there are no DUIs or felonies

Social Security Number: To verify your prescription records and confirm your identity.

Banking Information: A voided check (routing and account number) to ensure you can pay for the insurance

Do you have access to those items now?"

5. DETERMINING NEXT STEPS

If they’re ready:

"Great, ! Let’s go ahead and get started. I’ll ask you a few quick questions to tailor the options for you.

"If they need more time or prefer to book an appointment:

"No problem at all, . I’m here to work around your schedule. When would be a good time for us to discuss this further and find the right protection for your family?

"(Optional): "I’ll send you a quick overview of what we discussed today so you can review it before our next conversation.

I’ll check in with you in a few days to see if you have any questions after you’ve had a chance to think things over.

6. IF SOLD

Advisor:

"Congratulations on your approval, ! Just to let you know, you may receive a letter in the mail saying that you were declined by [Carrier A], but don’t worry—you were approved by [Carrier B]."

"You’ll also receive a text and email with all of your policy details later today. Please don’t forget to share this information with your beneficiary so they’re aware of the coverage you’ve put in place for them."

Appointment Script

1. INTRODUCTION

Advisor:

"Hey , it’s [Advisor's Name] giving you a quick call for our appointment today. How’s everything going?

(Client responds)

Advisor:"Good to hear! I noticed you booked some time to talk about final expense life insurance, and I appreciate you setting aside a few minutes.

"Advisor:

"Before we dive in, did you get a chance to watch the video I sent over about how the process works?"

(Client responds)

If Yes:

"Awesome! Did anything in the video raise questions for you, or is there anything you want to go over?

"If No:

"No problem at all! I can walk you through the key points right now. It’s pretty straightforward, and I’ll make sure you’re clear on everything."

2. POWER QUESTIONS (As Needed)

Advisor:

"To make sure I’m giving you the best advice, do you have an email I can use to send some info to you while we’re on the call?"

"Does this phone receive text messages as well?"

"Will this coverage be for you or a spouse as well?"

"Have you been trying to get this setup for a while, or am I the first person you’ve talked to?"

"Do you have any active life insurance now? (How much, with who, what type?)"

"Have you ever been declined for life insurance or had any in the past?"

"Are you working full-time or are you retired?

"If on SSI:

"Ok, and that’s being deposited into your bank account like most people, or do they put that on your direct express card?

(Optional): "I’m not here to sell anything or push you, just to help you get in a better position. How can I help and serve you today?"

3. FIND WHY & PAINT THE PICTURE

Advisor:

"People typically come to us for one of three reasons:

1) To cover their FUNERAL and final

expenses,

2) To cover LARGE LOANS like a mortgage,

3) To leave a LEGACY or money behind for a loved one.

What was YOUR main concern, ?"

(Client responds)

Advisor:

"If something happened to you today, who is responsible for handling your funeral?"

"If I couldn’t get you coverage today, what's your current plan?

(Optional questions to magnify the pain/problem):

"What does that mean exactly? Help me understand… Which means…"(Repeat back what they say):

"So what you're saying is…

"Advisor:

"How long have you been thinking about getting life insurance?

"(Mirror back their response in a curious tone)

"What happened [time frame they gave] that got you thinking about this?"

"Have you given any thought to burial or cremation?"

"If something happened to you tomorrow, who are you trying to protect with this?"

"Have you ever had to pay for someone's funeral expenses before?"

"Do you know what funerals cost these days?"

4. EXPLAIN THE PROCESS

Advisor:

"Now, so I can help you with a solution for [lead’s concern], here is how the process works:

Health Questions: I’m going to ask you a few health questions to determine which carrier has the best product for you

Financial Questions: Then I’ll ask some financial questions to find the best budget for you and what you can afford.

Carrier Selection & Application: We’ll determine which company is the best fit and submit an application.

To do that, they’ll need us to fill out the application with your name, phone number, and address so they can get your policy to you.

They’ll also need:

Driver’s License: To run your driving record and ensure there are no DUIs or felonies

Social Security Number: To verify your prescription records and confirm your identity.

Banking Information: A voided check (routing and account number) to ensure you can pay for the insurance

Do you have access to those items now?"

5. DETERMINING NEXT STEPS

If they’re ready:

"Great, ! Let’s go ahead and get started. I’ll ask you a few quick questions to tailor the options for you.

"If they need more time or prefer to book an appointment:

"No problem at all, . I’m here to work around your schedule. When would be a good time for us to discuss this further and find the right protection for your family?

"(Optional): "I’ll send you a quick overview of what we discussed today so you can review it before our next conversation.

I’ll check in with you in a few days to see if you have any questions after you’ve had a chance to think things over.

6. IF SOLD

Advisor:

"Congratulations on your approval, ! Just to let you know, you may receive a letter in the mail saying that you were declined by [Carrier A], but don’t worry—you were approved by [Carrier B]."

"You’ll also receive a text and email with all of your policy details later today. Please don’t forget to share this information with your beneficiary so they’re aware of the coverage you’ve put in place for them."

Opening Rebuttals

I don't remember - I

never did that

I totally understand, and I would be surprised if you did remember. I don't even remember what I ate for breakfast yesterday! We have had an overwhelming response rate in your area, so I apologize for not getting back to you sooner. This was regarding the state regulated final expense programs to pay for your burial and cremation. You put down your date of birth as x/x/x and your favorite hobby as [xxxx], is that correct?

I already have coverage

Perfect, most people I speak with already have coverage, I'd be surprised if you didn't have any. And, I'm not asking you to make any changes, I'm just here to review the plans and benefits that are available for you in 2023, and then get you information on whatever you may be interested in. Sound fair? You put your date of birth as [x/x/x], is that correct?

I'm not interested

I totally understand. Its just my job to get you all of this information in the shortest amount of time possible so that you can make a decision whenever you're ready.

What's this for?

This is to take care of your final expenses/burial so no financial burden is left behind when you die. You put your date of birth as [x/x/x], is that correct?

Can you just email me information?

Yea that's not a problem, just so I can put together the best information for you, what exactly are you looking for?

Closing Rebuttals

I Have To Talk To My Spouse

Agent: Ok first name. I understand you would like to talk to your spouse regarding getting coverage in place to take care of XYZ.

I totally understand, I do the same for my spouse. (Brief wait period) Ok so, how about this.

Would it be ok, if we submit the application to get you approved, then you can go back to your spouse and discuss what you are approved for and all the details. (Brief Wait Period) 

You don’t have to pay today and you will have 30 days to make sure the policy will take care of you and your family. 

I Don't Have The Money

agent: (agree with them): Yea that's not a problem, when you say you don't have the money, how do you mean by that? Just so I understand

client: responds

agent: Yea that's not a problem, and I can appreciate that money might be an issue from what you said, tell me if you did have the money, is this something that would work for you?

client: yes

agent: well hold on, why do you FEEL like it would?

I Have Insurance Through Work

That's great, maximize that as much as you can. Have you thought about what would happen if change jobs or your company ends up dropping those benefits like Sears did and a lot of other companies are doing, and your health changes unexpectedly, like it gets worse, and you can no longer qualify for insurance and then something happens to you, what would you do then?